Event marketers aren't telling ghost stories around the fire this Halloween, but they are sharing their professional event horror yarns in BizBash this week.
October is “Emotional Intelligence Awareness Month,” which makes this the perfect time to talk about EQ and empathy in marketing.
Halloween 2022 isn’t far away, but there’s still time to execute Halloween marketing and selling strategies. The best way to do this, of course, is to take a look at the data to see what’s driving Halloween spending this year.
While aligning with a cause or issue can be a great way to connect with consumers, marketers must choose their cause or issue carefully to ensure that it is authentic to the brand – or risk coming across as insincere, or worse, trying to profit from a cause.
Inspira Marketing’s CEO Jeff Snyder is on the Trade Show News Network this week, sharing how to maximize the effectiveness of marketing NFTs in a tricky time.
We had a blast at 2022’s Expo East in Philly, taking in the sights and talking to the people behind the largest and hottest CPG and retail companies in the business.
Unfortunately, not everyone in the industry can make it to the convention every year, so we’re going to share our experience and our insights for those who missed this year’s show.
Nailing down an entertaining, authentic, and helpful voice for your brand on social media is more art than science. The best way to learn how, of course, is to take a look at the brands that are absolutely killing it.
Digital marketing experts estimate that consumers see thousands of ads per day. This constant flood of ads has forced consumers to be much more selective in the content they choose to engage with.
While it may be easier than ever to target your audience through digital ads, marketers have to ask themselves whether or not their intended consumer is seeing the ad or, worse, finding it annoying rather than informative.
