Ross Cooper recently joined the Inspira team as Senior Integrated Strategist. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Regina Fiedel recently joined the Inspira team as Senior Integrated Strategist. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Consumer behavior has altered dramatically in the last few years, mainly due to the far-reaching effects of the ongoing Covid-19 pandemic. This evolution doesn’t show any signs of stopping in 2022. Marketers have reason to believe that consumer behavior will continue to experience changes this year. Here’s why—and how.
Milagros "Mila" Scala joined the Inspira team as Senior Client Engagement Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Did you know that Gen Z constitutes nearly a quarter of the U.S. population? This group, born between 1997 and 2012, has garnered quite a reputation for itself. Between their social media usage, unique consumer behaviors, and socially conscious opinions, Gen Z’s contributions are plentiful and varied. In addition to this, Gen Zers are the most diverse generation thus far. It’s fitting that a generation that matured during the rise of the internet has constantly evolving interests that can change at lightning speed. Here’s what you need to know about Gen Z.
Fast Company notes that “Intellectual Quotient, or IQ, determines our level of reasoning and problem-solving abilities. Emotional Quotient, or EQ, determines our ability to recognize, differentiate, and manage our emotions and the emotions of others.”
Chief Marketer has released its Top Marketing Agencies of 2022, highlighting the best brand activations and engagement agencies across 11 categories and specialties. We’re proud to share that Inspira has been named to the list.
The social justice issues of 2020 led consumers to evaluate the products they buy carefully—and the companies they are supporting. A report from Futurity reveals that 55 percent of consumers are now paying more attention to the brand values than they were just a year ago. In addition, 35 percent indicate that their personal values experienced a shift.
Consumer behavior experienced a seismic shift during the pandemic. Consequently, 75 percent of consumers in the U.S. are engaging in new shopping behaviors due to store closings, changing priorities, and even economic pressure.
Many of our clients come to Inspira Marketing with the thought that email marketing is a dying marketing form. In reality, this couldn’t be further from the truth. In 2020, there were over 4 billion email users worldwide - which means over half the world’s population is currently using email - and that number is continuing to rise. Even with so many people actively utilizing email, more than 40% of marketers saw cuts to their email marketing budgets since the pandemic according to Hubspot.