If you’ve ever watched a heartwarming commercial (think: Always’ #LikeAGirl or Proctor & Gamble’s Thank You Mom campaign that aired before the 2014 Olympics), you’ve experienced first-hand how moving emotional marketing can be.
‘Tis the season for holiday shoppers to flood stores and social media feeds to be full of gift suggestions. Buying presents for loved ones in 2021 looks different than in years past, and brands should prepare accordingly.
During the COVID-19 pandemic, consumers were starved for human connection. A recent report by Genesys revealed that two in five people feel less connected to others due to the pandemic. One of the best ways brands can demonstrate their commitment to customers in this unusual time is by developing genuine empathy for consumers.
Beth Ramil recently joined the Inspira team as Talent Acqusition Coordinator. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Tyler Caruso recently joined the Inspira team as Account Coordinator for DBC. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Melissa Rath recently joined the Inspira team as Senior Client Engagement Manager. Get to know the latest addition to the team in this edition of the Employee Spotlight!
You have a thorough understanding of Millenials and Gen Zers, but what do you know about Generation Alpha? This demographic cohort refers to people born between 2010 and 2025. Despite their young age, this culturally significant group is already making an impact. Here, we take a look at how the rise of Gen Alpha will alter how brands create connections with consumers.
Tyler Mirabile recently joined the Inspira team as Business Development Associate. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Community-driven marketing is increasingly valuable, and brands have the opportunity to utilize the power of brand communities to impact customer retention, improve engagement, create new leads, and even enhance credibility.
Matt Cicero recently joined the Inspira team as Group Account Director. Get to know the latest addition to the team in this edition of the Employee Spotlight!