Not only is there a movement towards more customized products for consumers, the case for customized experiences is gaining momentum. The last decade witnessed a rise in individualism, and with this, came the desire for people to stand out. Now, today’s consumers are looking for ways to do so—and customization fits that gap. That’s why they’re seeking out products and goods that allow them to showcase their unique personality, style, and beyond. 

After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience. 

You’re perusing the grocery store, and there’s a sample station set up inviting you to try a new multigrain biscuit from your favorite snack company. Are you going to meander over to try a sample? And if you enjoy the sample, are you going to purchase the product? 

Jeff Provost recently  joined the Inspira team as Director of Marketing & Communications. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Did you know that roughly 50% of Gen Z consumers purchased an item after seeing an influencer endorse it? Increasingly, influencers play a valuable role in helping brands garner consumer attention—and have a sizable impact on how likely potential customers are to click ‘add to cart.’ 

It’s no secret that new technology and the Covid-19 pandemic significantly impacted the customer journey.  The days of the traditional marketing funnel are long behind us — replaced by a loop of micro-interactions. How the journey will continue to evolve is anyone’s guess, but there are a few trends that offer clues about what’s to come.

Today’s consumers value empathy in a big way—and they expect brands to demonstrate it. In light of the Covid-19 pandemic, American consumers are re-evaluating their connection to the world around them, and brands are no exception. In fact, the majority of U.S. consumers state that the way that brands respond to the pandemic will influence their future engagement with the company.

New year, new customer experience trends! 2022 is ushering in a variety of new and emerging customer experience trends, and it’s more important than ever for companies to deliver an exceptional customer experience. Continue reading to learn more about customer experience, why it is vital for a brand’s success, and some emerging trends for 2022.

Ross Cooper recently  joined the Inspira team as Senior Integrated Strategist. Get to know the latest addition to the team in this edition of the Employee Spotlight!

Regina Fiedel recently  joined the Inspira team as Senior Integrated Strategist. Get to know the latest addition to the team in this edition of the Employee Spotlight!