Over the past few years, there have been tremendous advancements in augmented and virtual reality. Branded social media filters, product visualization tools, and more have created new ways for brands to engage consumers.
Austin-based Waterloo Sparkling Water, known for its refreshing, fruit-inspired, flavored sparkling waters, is building on the brand’s exceptional growth over the past year with retailer distribution gains across Grocery, Mass, Club, Drug, and Ecommerce platforms. As the excitement around the brand and its flavors continues to grow, the brand has increased its investment in marketing by naming Inspira Marketing Group as its new Agency of Record.
With vaccination availability increasing nationwide, business owners need to focus their efforts on bringing shoppers back into stores. What can they do to boost in-store traffic in the coming months? Hear tips from Jeff Snyder and other entrepreneurs in this recent article on Forbes!
Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.
During the pandemic, we’ve seen an uptick in marketing with solemn messaging. However, the reality is that purpose doesn’t have to be sad or dry. As National Geographic sought to mobilize consumers around Earth Day, which occurs this Thursday, April 22nd, they turned to Inspira for help.
Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates.
Inspira Marketing is proud to announce its role as Presenting Sponsor for the upcoming Circle of Care 5K. Circle of Care is a non-profit organization dedicated to providing financial and emotional support for families of children with cancer — from the day of diagnosis through treatment and beyond.
The world has endured great change as a result of the COVID-19 pandemic. Habits that had already begun to form have accelerated, and the way we go about our lives will never be quite the same. In this article, we take a look at three trends that have risen to the forefront in the past year and how they'll continue to impact our lives going forward.
Throughout the month of March, the team at Inspira Marketing Group invited friends, family, and colleagues to team up in support of ‘The Great Sockpile,’ an initiative that sought to collect socks and donations for homeless shelters in our communities across the nation.
With April upon us, consumers across the country are getting the itch to travel again. Whether it be an extended road trip or a long weekend, vaccinations and warmer temperatures are providing the optimism to push people to plan vacations. What types of trips are consumers interested in taking, and what do they desire from travel brands? Learn more in this infographic!