We all showed up for the big game. Some for the Eagles, some for the Chiefs, and some who wanted to see if Travis would propose to Taylor. While fans were caught up in the drama, brands were making a lot of (expensive) attempts to capture attention with 63 ads coming in at approximately $8M for a 30-second slot. Did their $500M investment pay off?

Make way for a quirky new mobile unit to join the ranks. Introducing: Blue Diamond’s Nutty Cruiser. Built in Dallas, the nut-shaped vehicle took more than 1,150 hours to complete.

This past December, Inspira was invited to participate on the Association of National Advertisers' Marketing Futures Committee meeting, after our contributed article to their Marketing Knowledge Center became a top visited piece of content (dare we say, viral?). Because let's face it: just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—quickly following in its footsteps. Plus, now that we're in 2025: hellooo Beta...

Millennials and Gen Z consumer behavior is re-shaping marketing strategies across the board. This shift is visible in a variety of sectors, from hospitality to tech, and it challenges marketers to rethink their traditional approaches.

We’re thrilled to announce that Inspira Marketing has once again earned a spot on Ad Age’s Best Places to Work 2025, progressing to #5 in the companies with 151+ employees category! Landing on the list for the 3rd consecutive year, this recognition reflects our commitment to building strong relationships—not just with our clients, but also with our incredible employees. 

Launching a new product or service can be exciting, but your high hopes can be quickly deflated if marketing efforts are not unified across your various teams and channels. In this article, Inspira's CEO, Jeff Snyder, shares his insights with Modern Marketing Today including:

Selecting the right event for a brand activation can be a game-changing decision. More than visibility alone, it’s about creating genuine connections and fostering lasting brand loyalty with the right audience. By identifying relevant events that align with community values, brands can craft experiences that resonate deeply to foster more impactful relationships.

Unity and inclusion might sound like old news, but here’s the twist: today, they’ve never been more relevant. With people feeling fatigued by division, there’s a growing hunger for connection—something real, human, and hopeful.

The new year is already shaping up to be the time when playing it safe is no longer an option. To thrive in 2025, marketers must be prepared to abandon outdated habits and embrace bold, emotionally charged, and forward-thinking approaches that genuinely resonate.