Launching a new CPG product is not for the faint of heart. You’re entering a crowded market, competing for fragmented attention, and asking consumers to care about something they’ve never tried before. That’s a tough ask, especially when so many launches blur together before they ever have a chance to land.

Not every event agency is integrated: Which firms build integrated experiential campaigns that work.

Consumer goods companies do not have the luxury of boring people.

A lot of agencies can make one event look good.

In a recent feature forMarketingProfs, Inspira CEO Jeff Snydershares why real brand loyalty is built through trust, consistency, authenticity, and shared values, not just viral moments or flashy campaigns.

We are thrilled to announce that Inspira has been honored with six Hermes Creative Awards this year. These awards show our team's commitment to creating memorable experiences that resonate and strengthen relationships with our clients' target audiences. 

Following the success of International Delight’s award-winning 2024 Cold Foam House experience at Coachella, where the brand first introduced its Cold Foam Creamer innovation, Inspira was tasked with building on that momentum for the next chapter, to design an experience that would continue to position International Delight at the center of coffee conversations.

Inspira is thrilled to be recognized once again as an Inclusive Workplace by Best Companies Group and COLOR Magazine for the third year.

For two decades, marketing has been built around the idea that attention can be bought, delivering more impressions, more reach, and more content across every moment of a consumer’s day. What the industry didn’t anticipate is how consumers have adapted.

According to data highlighted by eMarketer,93% of consumers skip or block ads whenever possible. In response, brands have done the opposite of what they should be doing…the produced even MORE content, creating a cycle where visibility increases but attention continues to decline.

The result is a marketing landscape defined by noise. What brands are beginning to realize is that attention alone was never the real goal; connection was. And increasingly, that connection is happening in the real world.

Trade shows represent one of the most significant and publicly visible investments in your marketing calendar. Yet many brands still approach their booth strategy the same way they'd tackle an internal presentation: a few stakeholders and a tight deadline. The “We can just do this in house,” philosophy often signals the beginning of a logistical nightmare.