We’re excited to announce that Inspira Marketing has landed on Event Marketer’s Top 100 IT List for 2024, celebrating top event agencies in the experiential marketing industry. 

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In Jeff's most recent feature, Inspira CEO Jeff Snyder shares his insights with CMSWire, highlighting the importance of prioritizing seamless data integration to succesfully personalize marketing in today's ecommerce landscape. 

Travelers have always appreciated the red carpet “you’re a star” treatment. However, in recent years, pampering has moved from a perk to a necessity for modern daytrippers, jet setters, and bleisure enthusiasts.

What keeps an event attendee coming back year after year? BizBash recently asked experts to share their secrets to year-round engagement, including Inspira's Chief Inspiration Officer Jeff Snyder, who commented on the importance of offering discounts and loyalty programs, building anticipation as early as possible, and asking for feedback to help stay in touch. 

Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?

When starting a construction project, various tools, each serving a unique purpose, are essential for success. Think of a hammer for driving nails, a brush for painting, and…well, you get the idea. Similarly, brands require an array of tools when developing an effective digital marketing strategy.

Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe.Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

In today’s fast-moving culture, what’s groundbreaking today can quickly become yesterday’s news. Whether it’s new products or new messaging around a legacy brand, consumers expect brands to capture their attention in unique, more immersive ways. One such avenue is through the integration of virtual reality (VR) into live brand activations and experiences. This forward-thinking approach isn't just about staying current—it's about setting the standard for immersive, unforgettable engagement. Join us as we explore how VR is transforming the playbook for live brand activations, pushing boundaries, and redefining what it means to connect with consumers in the digital age.