After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.

Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.

Here, we look at how consumers feel about events and the impact that participation has on brands.

Superbowl LVIII–or “58” for those not born during the Roman Empire–is over, but the heat from the ads is still baking. Just like last year, we polled everyone at Inspira Marketing to get their takes on which commercials stuck with them and which faded into obscurity.

Spending is still climbing for Valentine’s Day 2024, but love-struck consumers are looking for deals and value more than ever. We wooed the latest data to examine what V-Day celebrants are buying, including the kind of experiences that don’t fit in a gift bag. 

On Instagram, like any social media, user trends define the platform. These here-and-gone trends shape the daily experiences (and the fortunes) of 5-follower individuals to the most powerful brands on the planet. 

Ever wonder what really drives consumer choices when it's time to kick back and catch up on TV? Where do they find streaming shows, what keeps them watching, and how do streaming companies and marketers get their attention?

Social media marketing is a game of experimentation, analysis, and adaptation. Often the most successful campaigns rely on the smallest of details to take off. Today, our social experts are going over one of those key details. 

We're elated to announce that Inspira Marketing Group made it onto Ad Age's "Best Places to Work in 2024" list, hitting #7 on the list of companies with over 200 employees. 

After years of pent-up demand, car shopping is back. According to Mintel, 40% of US consumers are looking to purchase a new vehicle in the next year.¹ Although S&P Global Mobility reports that brand loyalty is on a rebound since it’s 8-year low in 2022, a recent Cars.com survey found that 75% of its website users said they were undecided on a make or model, signaling an opportunity for brands to gain new consumers.² In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits.

Not all marketing strategies last the test of time. But that doesn’t mean you have to throw away years of experience for the shiniest new idea, either. Often it takes the smallest tweak to an existing strategy to make it modern, exciting, and most of all effective. 

Inspira is in the news again with an article in Advertising Week. Our Chief Digital Officer, Brett Sirianni, shares his predictions for the top social media trends that will transform social marketing in 2024.