Marketing moves fast, but these women move even faster, and to end Women’s History Month, we’re honoring the impact they make every day.

This year, Inspira is recognizing four stars who were recognized by Chief Marketer'sTop Women in Marketing awards: Brooke Stein for The Disrupters, Regina Fiedel for The Opportunists, Melissa Rath for The Ones to Watch, and Ann D’Adamo for The Marketers of the Year.

Searches for the top live brand experience agencies in America usually come from marketers asking a bigger question: who can help us make people care about our brand?

Brands are spending more than ever on digital media, yet consumers are noticing less of it. Let's face it, most people can see an ad coming a mile away and skip right past it. The over-proliferation of irrelevant, boring, and overtly promotional content has trained consumers to simply ignore it. Then advertisers wonder why performance keeps getting harder to sustain.

Since 1933, illycaffè has been a globally recognized leader in producing premium, sustainably sourced coffee, but in recent years, has faced various challenges with gaining traction and affinity amongst coffee lovers in the U.S. In today’s coffee landscape, brands are navigating rising costs, intense competition, and increasingly discerning consumers who expect more than just quality claims alone, and in the U.S. especially, shelves and street corners are over-saturated with coffee options while consumers have become progressively more critical of brand authenticity. Meaning, in order for illy to stand out from its competition, it would require more than just a great cup of coffee.

Turns out, when you put people first, good things happen (again and again). Like… for 11 years in a row.

Budgets are lean and marketing leaders are consistently asked to do more with less. And, when it comes to experiential campaigns some brands look internally first or turn to PR partners because, on the surface, events might feel like public relations.

Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com

Celebrating 50 years in distribution, HI-CHEW, the famous fruity chewy candy from Japan, was on the cusp of a U.S. breakthrough. The brand had secured strong national retail distribution and cultivated a passionate online fanbase known for hunting down elusive flavors, but despite that loyalty, mainstream awareness remained limited in the U.S. HI-CHEW wasn’t yet a household name; it was still in discovery.

You convinced your CMO to invest in a brand experience at a music festival. You built the booth, made the investment in the merch, and stocked the samples. Some people showed up, picked up a few samples, left the swag, and...walked away.

We all know that letting out a scream can sometimes feel ridiculous, but if done right, it can also make you feel ridiculously better. Yasso, Unilever’s popular frozen yogurt dessert brand, had recently introduced its largest advertising campaign in the company’s 12-year history, titled "Ridiculously Better," to promote their better-for-you desserts. Then, with tensions in the world seemingly at an all-time high, the Yasso team wanted to kick off an experience during Mental Health Awareness Month in May that would offer consumers the opportunity to participate in a ‘ridiculous experience,’ and also reinforce activities and dietary choices that would be beneficial for the mind, body, and soul.