Though the COVID-19 pandemic has adversely impacted the hospitality industry in 2020, consumers are still itching to jet off for a vacation. In fact, according to a recent survey by Nielsen CGA, 77% of U.S. respondents say they will stay at or visit a hotel for a vacation in the coming year. While that is certainly welcome news for hotels, it remains true that the pandemic will have a lasting impact on the ways in which guests choose their destinations and spend time during their stays.
7 Things To Know About the Path Forward for Alcohol in Hospitality
Oct 21, 2020 4:56:23 PM / by Rob Patterson posted in Beverage, Travel & Hospitality
Jeff Snyder on Promoting Sustainability Through Digital Experiences
Oct 15, 2020 4:58:43 PM / by Rob Patterson posted in Insights, Inspira News
Consumers across all demographics are showing support for environmentalism, and businesses across the spectrum are taking notice. However, you can't just say that you're environmentally responsible. You have to adopt policies and practices in every aspect of your business. In an article on the Trade Show News Network, Inspira's Jeff Snyder shares his thoughts on how you can promote and practice sustainability within a digital environment.
How Beauty Buying is Changing During the Pandemic
Oct 13, 2020 4:23:32 PM / by Rob Patterson posted in Insights, Beauty
Before the pandemic, the beauty industry had already undergone vast change in recent years. Trends like direct-to-consumer disruption, the push towards inclusivity, and personalization — just to name a few — have all made a great impact on how brands engage with their consumers. And, after a year where online sales increased by 18.6% in 2019, brands were in a good position to adapt to store shutdowns and capitalize on digital. Below, we take a look at how the beauty landscape has shifted in 2020 and offer thoughts on the future.
Infographic: Understanding Today's Insurance Buyers
Oct 5, 2020 1:18:41 PM / by Rob Patterson posted in Infographics, Financial Services
Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them.
How to Host a Virtual Event that Connects: Your Virtual Event Planning Checklist
Sep 24, 2020 3:45:27 PM / by Rob Patterson posted in Insights
Virtual events have become an important tool for businesses and brands looking to connect with consumers during the COVID-19 pandemic, and it's clear that they're here to stay. However, virtual events are a new frontier for many, and creating one isn't as simple as translating your IRL idea to the internet. That's why we've created the Virtual Event Planning Checklist to help you as you begin your planning process.
Infographic: What to Expect for the Holidays
Sep 22, 2020 3:54:49 PM / by Rob Patterson posted in Insights, Infographics
Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below.
10 Stats to Know About Shifting Shopper Habits
Sep 18, 2020 3:53:42 PM / by Rob Patterson posted in Insights
As the COVID-19 pandemic continues on, the effects on people across the globe linger. Not only has it caused a major health crisis, but it has had major economic ramifications and changed the way we go about our daily lives. Below, we take a look at consumer sentiment and behavior from the past six months to understand the shifting shopper landscape.
Previewing the 2020 Holiday Season
Sep 11, 2020 4:15:42 PM / by Rob Patterson posted in Insights
With September already upon us, the holidays are quickly approaching. As with everything else in 2020, they’re going to look different than normal. While some consumers will continue celebrating as usual, the reality is that many are in a tough economic situation given the circumstances of the pandemic. In fact, according to a study from Brandwatch, 44% of consumers say they plan to spend less on gifts and celebrations compared to 2019.
Inspira Takes Home Gold, Silver, and Bronze at 2020 Pro Awards
Sep 8, 2020 12:27:50 PM / by Rob Patterson posted in Awards
For nearly 30 years, the Chief Marketer Pro Awards have recognized the world's best in brand activation and promotion marketing. Last week, this year's winners were announced and Inspira was honored with three separate awards!
Inspira Named to Event Marketer It List for the Ninth Time
Aug 31, 2020 9:00:00 AM / by Rob Patterson posted in Awards, Inspira News
Each year, Event Marketer's It List highlights the top 100 event marketing agencies across the globe. We're proud to announce that Inspira has been named to the It List for the ninth time in 2020!