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10 Tips for Successfully Working from Home During a Pandemic

Mar 18, 2020 4:20:28 PM / by Ann D'Adamo posted in Insights

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Between heightened anxiety and newfound isolation, working from home during a global crisis can be difficult, especially for those who are new to being away from the office. Below, our Social Media Coordinator and remote work aficionado, Jade Axman, shares ten ways to manage your wellbeing within the confines of your makeshift home office.

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Understanding COVID-19 and its Effects on Consumers

Mar 18, 2020 10:23:55 AM / by Rob Patterson posted in Insights

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It has been nine weeks since China confirmed the first case of the coronavirus (COVID-19). Since then, nations across the world have seen its spread and felt its impact. The pandemic is not simply a public health issue, but also a financial issue that is affecting people and businesses on a deeply personal and emotional level.

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Don't Let Vine's Failure Scare You Away from TikTok

Mar 10, 2020 5:03:18 PM / by Rob Patterson posted in Insights, Social Media

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For those who were around in 2013, TikTok bears some initial resemblance to Vine, the now-defunct app known for its entertaining bite-sized video content. This has led to some skepticism from marketers in terms of the long-term viability of an app like TikTok. To learn how TikTok is different  and why it seems poised for the long-term success that eluded Vine, head over to Social Media Explorer to hear from our very own Jeff Snyder.

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8 Things You Need to Know on Consumer Attitudes in Food and Beverage

Mar 5, 2020 5:41:51 PM / by Rob Patterson posted in Insights, CPG

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Recent years have brought great change in the realm of food and beverage. People across the world are more keenly aware about the nutritional value of what they put in their bodies, and as a result, brands are developing products catered towards those needs.

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The State of the Streaming Wars

Mar 3, 2020 4:41:21 PM / by Rob Patterson posted in Insights, Sports & Entertainment

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Though Netflix and Hulu have long been established household names, you may have noticed that a few competitors have popped up in their midst. Of course, by a few, we mean many. The streaming wars are in full swing in 2020 as 90% of U.S. consumers report watching video content on the internet. Further illustrating the growth of the streaming segment, Nielsen adds that 60% of Americans subscribe to more than one paid video streaming service.

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Why Snacking is on the Rise and Where it's Headed

Feb 25, 2020 9:00:00 AM / by Rob Patterson posted in Insights, CPG

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It’s no secret that snacking is on the rise. Whether it’s due to dietary constraints or simply seeking a burst of afternoon energy, consumers across the globe are eschewing the standard three square meals for snacks. In fact, snacking is preferred over meals for 59% of adults worldwide, and that number jumps up to 70% when isolating Millennials.

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How Experiential Marketing Creates CPG Brand Love

Feb 18, 2020 4:29:52 PM / by Ann D'Adamo posted in Experiential, CPG

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Most marketers would agree that they’ve never faced as many challenges as they do today. Amazon, direct-to-consumer brands, and shifts in consumer behavior are making it more difficult for CPG brands to break through or retain market share. In fact, of the thousands of creative new product launches that occur each year, about 85% of them fail. Today, products are not just competing for space on the shelf; they’re competing for space virtually everywhere.

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Employee Spotlight: Debbie Giblin

Feb 13, 2020 1:07:09 PM / by Rob Patterson posted in Employee Spotlights

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Debbie Giblin recently joined the Inspira team as Director of Consumer and Retail Experience Strategy. To learn more about Debbie, read along in this edition of the Employee Spotlight!

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3 Ways Fintech is Changing our Financial Future

Feb 11, 2020 6:01:58 PM / by Rob Patterson posted in Financial Services

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Though the category of financial services has long been depicted as staid and stodgy, the marriage of financial services with technology (aptly named Fintech) has caused companies to rethink how their products and services appeal to the modern consumer. Some of the changes in financial services can be chalked up to more approachable branding, but others are challenging industry norms. Here, we take a look at some of the top trends in Fintech and how they’re coming to life in the form of products and services.

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Infographic: Record Valentine's Day Ahead in 2020

Feb 5, 2020 4:30:04 PM / by Rob Patterson posted in Infographics

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After a down year in 2019, love is in the air in 2020. That's right; after a decade-low 51% of Americans celebrated the holiday last year, 55% are planning to do so in 2020. With that increase in participation will come a major increase in spending, too, with Americans set to spend $27.4 billion in total. Here, we take a look a who people are spending on, what they're buying, and where they're buying it.

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