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How Experiential Helps Brands Break Barriers to Entry

Sep 10, 2018 8:56:10 AM / by Rob Patterson posted in Insights, Experiential

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As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport?

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Inspira Marketing and PAWS Team Up For 4 Legged 4K

Sep 4, 2018 4:52:00 PM / by Rob Patterson

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Calling all pet parents and furry friends alike! On August 26th, National Dog Day, Inspira Marketing Group worked alongside the Pet Animal Welfare Society of Norwalk (PAWS) to put on the 4 Legged 4K, a benefit to raise funds for the local no-kill animal shelter. Held at Norwalk’s Taylor Farms, the event included a 4K walk and post-walk ‘Yappy Hour’ for pets and their owners.

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Employee Spotlight: Natalie Barnes

Aug 23, 2018 1:08:15 PM / by Rob Patterson posted in Employee Spotlights

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A lover of travel and a well-made cocktail, Natalie Barnes joins our team as a Division Lead on the Activation Army program. To get to know her more, read along in this edition of the Employee Spotlight!

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Infographic: Why Instagram Adds Snap to Your Next Experiential Marketing Campaign

Aug 22, 2018 6:53:34 AM / by Rob Patterson posted in Infographics

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While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.

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Inspira Marketing Group Tops List of Inc 5000 2018 Fastest-Growing Companies in CT

Aug 17, 2018 4:43:00 PM / by Rob Patterson posted in Awards

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Norwalk-based Inspira Marketing Group, an experiential marketing agency, has topped Inc.’s list of fastest-growing companies in Connecticut, ranking seventh in the state and second in the Stamford-Bridgeport metro area. In addition, the agency has received top honors as a six-time honoree, with an impressive overall nationwide ranking of 1,180, up more than 40% over 2017.

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Employee Spotlight: Chelsey Brick

Aug 1, 2018 9:38:12 AM / by Rob Patterson posted in Employee Spotlights

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We're excited to welcome Chelsey Brick to the Inspira team as our Talent Acquisition Associate! Her personal motto? "Each morning, we are born again. What we do today is what matters most." To get to know Chelsey better, read along in this edition of the Employee Spotlight!

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How Direct-to-Consumer Brands Fuel Growth Through Experiential Marketing

Jul 31, 2018 6:50:59 AM / by Ann D'Adamo posted in Experiential

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Recently, Blue Apron announced a series of pop-up events that will be happening nationwide. These include a retail location in New York with cooking classes and panels, mobile activations in Los Angeles, San Francisco, and Seattle, and culinary-inspired movie nights in Minneapolis, Dallas, and Austin.

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Three Beverage Styles That Are Booming This Summer

Jul 26, 2018 12:14:21 PM / by Steph Jones

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If you’ve stepped inside the local beverage store recently, you’ve undoubtedly noticed the countless options available to you when it comes to beer. And, if you weren’t following the beverage business closely, you’d probably conclude that it means the craft beer boom is alive and well.

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Employee Spotlight: Dan Sullivan

Jul 26, 2018 9:00:16 AM / by Rob Patterson posted in Employee Spotlights

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A native of Long Island, NY and resident of Wilton, CT, Dan Sullivan joins Inspira as our Chief Engagement Officer. With a mantra of "I never lose. I either win or I learn," he's sure to be a major asset to the team. To get to know Dan more, read along in this edition of the Employee Spotlight!

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How Brands Can Profit From Consumer Experiences

Jul 19, 2018 7:12:33 AM / by Ann D'Adamo

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It’s 3:00 PM and you’re on your third cup of coffee. For some reason, no matter how hard you try, you can’t escape the exhaustion. Worse still, you can’t leave for the day because you have to finalize your presentation for the board meeting tomorrow. Wouldn’t a nap be ideal right about now?

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