If you’ve stepped inside the local beverage store recently, you’ve undoubtedly noticed the countless options available to you when it comes to beer. And, if you weren’t following the beverage business closely, you’d probably conclude that it means the craft beer boom is alive and well.
A native of Long Island, NY and resident of Wilton, CT, Dan Sullivan joins Inspira as our Chief Engagement Officer. With a mantra of "I never lose. I either win or I learn," he's sure to be a major asset to the team. To get to know Dan more, read along in this edition of the Employee Spotlight!
It’s 3:00 PM and you’re on your third cup of coffee. For some reason, no matter how hard you try, you can’t escape the exhaustion. Worse still, you can’t leave for the day because you have to finalize your presentation for the board meeting tomorrow. Wouldn’t a nap be ideal right about now?
Hailing from New Haven, Connecticut, Jade Axman is our team’s Social Media & PR Coordinator. To get to know her more, read along in this edition of the Employee Spotlight!
The recent launch of IGTV, Instagram’s latest venture, has made a splash in the marketing world thus far. As opposed to Instagram stories (15 seconds) and traditional feed posts (60 seconds) that have strict time constraints, IGTV presents an opportunity for brands and influencers seeking to share long-form video content.
On June 19th, Chief Marketer celebrated the best experiential marketing campaigns of the year at the 28th annual PRO Awards Gala. We are excited to announce that Inspira won a Bronze PRO Award for Best Campaign Targeting Millennials for our work with Hefty.
Now that the Cannes Lions Festival is in the rearview mirror, we at Inspira have been looking back on some of the industry's finest work from the past year. From hit commercials and PR stunts to festival activations and pop-up shops, there's been lots of work for marketers to be proud of.
On June 4th, IHOP tweeted out to the world that the restaurant’s name would be changing to IHOb, with an announcement of what the ‘B’ represented to come on June 11th.
It’s no secret to marketers that social media has changed the game for branded experiences. Though experiential was once confined solely to an event footprint, social media now allows activations to transcend the physical space – and amass a notable amount of impressions along the way.
Influencer marketing is more popular than ever before, and anyone who paid attention to Coachella should already know that. I mean, did you see all the branded content?