On June 19^th, Chief Marketer celebrated the best experiential marketing campaigns of the year at the 28^th annual PRO Awards Gala. We are excited to announce that Inspira won a Bronze PRO Award for Best Campaign Targeting Millennials for our work with Hefty.

Now that the Cannes Lions Festival is in the rearview mirror, we at Inspira have been looking back on some of the industry's finest work from the past year. From hit commercials and PR stunts to festival activations and pop-up shops, there's been lots of work for marketers to be proud of.

On June 4^th, IHOP tweeted out to the world that the restaurant’s name would be changing to IHOb, with an announcement of what the ‘B’ represented to come on June 11^th.

It’s no secret to marketers that social media has changed the game for branded experiences. Though experiential was once confined solely to an event footprint, social media now allows activations to transcend the physical space – and amass a notable amount of impressions along the way.

Influencer marketing is more popular than ever before, and anyone who paid attention to Coachella should already know that. I mean, did you see all the branded content?

Last month, Amazon announced that its Prime membership has exceeded 100 million subscribers worldwide. What once was just a website for selling books is now the world’s biggest and most influential retailer. However, the ubiquity of Prime has made it such that most of this retail happens online.

Marc Borelli recently joined the team as our Creative Director. To get to know more about our newest creative mind and in-house audiophile, read on in this edition of our Employee Spotlight!

When the field of marketing evolves, it represents a response to changing consumer behavior or preferences. Today, we’re seeing one of those changes.

Say hello to the newest member of our Marketing & Communications team, Ann D'Adamo! With a mantra of "it's P.R., not the E.R.," it's no wonder that Ann joins us as the Director of Marketing & Communications. To get to know Ann, read on ... 

As experiential marketing now represents a bigger piece of the marketing puzzle, brands have a new challenge before them: How do I leverage experiential to enhance my relationship with consumers? While banner ads and commercials can be blocked, muted, or skipped, participating in a brand experience is a conscious choice for consumers. Despite the choice involved, brands can still come off as annoying. So, how do you avoid that result?