Years ago, consumers would visit an average of five auto dealerships before purchasing a car. Today, they visit an average of two. Even before consumers sit in the driver’s seat, they’ve already spent hours researching auto brands online. And, by the time they reach the dealer, most have already decided on a brand, or more specifically, a model.
Gaming is growing! In 2013, 58% of U.S. population ages 13+ were into gaming. Today, 66% percent say they regularly play video games. And, by 2020, the global video game market is expected to be worth over $90 billion. Gaming has become an integral part of the mainstream entertainment diet. In fact, 11% of gamers' leisure time is spent playing video games or engaging in eSports. Interestingly, time spent on in-person social activities continues to capture more share among gamers, pointing to a potential opportunity for content creators to further engage gamers through social or group play experiences.
Anyone who follows the world of professional sports can see that the landscape is changing - and rapidly, at that. Audiences like Millennials have come of age and, with that, are wielding their purchasing power. The way that they consume sports is changing, too, with many eschewing cable television for direct-to-consumer offerings and mobile apps.
By 2019, the Millennial population in the U.S. will exceed any other generation in the nation. Although they are often stereotyped as self-obsessed and fiscally irresponsible, Millennials are, in fact, thriftier and more concerned about their financial wellness than their predecessors were at the same age.
Inspira Marketing Group, an award-winning experiential marketing agency, celebrates its tenth anniversary with additions to its roster of world-class clients and talent acquisitions.
As a lifelong hockey fan, I’ve always felt a tinge of jealousy about the NHL being less popular than the NFL, NBA, and MLB. Why don’t people love my sport?
Calling all pet parents and furry friends alike! On August 26th, National Dog Day, Inspira Marketing Group worked alongside the Pet Animal Welfare Society of Norwalk (PAWS) to put on the 4 Legged 4K, a benefit to raise funds for the local no-kill animal shelter. Held at Norwalk’s Taylor Farms, the event included a 4K walk and post-walk ‘Yappy Hour’ for pets and their owners.
A lover of travel and a well-made cocktail, Natalie Barnes joins our team as a Division Lead on the Activation Army program. To get to know her more, read along in this edition of the Employee Spotlight!
While other platforms may be losing users (we’re looking at you Facebook and Twitter), Instagram is in high-growth mode. Between 2017 and 2020, Instagram is expected to grow its user base by almost 7% to reach 95 million users in the U.S. alone. Moreover, researchers found that Instagram users are more engaged and actively follow brands on the platform.
Norwalk-based Inspira Marketing Group, an experiential marketing agency, has topped Inc.’s list of fastest-growing companies in Connecticut, ranking seventh in the state and second in the Stamford-Bridgeport metro area. In addition, the agency has received top honors as a six-time honoree, with an impressive overall nationwide ranking of 1,180, up more than 40% over 2017.