What keeps an event attendee coming back year after year? BizBash recently asked experts to share their secrets to year-round engagement, including Inspira's Chief Inspiration Officer Jeff Snyder, who commented on the importance of offering discounts and loyalty programs, building anticipation as early as possible, and asking for feedback to help stay in touch. 

Navigating the maze of social media algorithms can feel like trying to outsmart a savvy, invisible matchmaker. These digital formulas engage users with content that best suits their interests, and like a matchmaker, they strive to make meaningful connections. The algorithms then deliver personalized content by analyzing behavior, interactions, and interests to understand users' content preferences. 

Picture this… It’s a beautiful summer day, you’re driving a convertible along a scenic winding road with the wind in your hair and the sun on your face, you’re singing your favorite tunes at the top of your lungs with your best friend. Can you think of anything better?

When starting a construction project, various tools, each serving a unique purpose, are essential for success. Think of a hammer for driving nails, a brush for painting, and…well, you get the idea. Similarly, brands require an array of tools when developing an effective digital marketing strategy.

Last week, Inspira launched our client Yasso's "I Scream for Yasso" campaign, with our partner MullenLowe.Kicking off in NYC, consumers visited the experience to scream in a Yasso branded booth, in exchange for a frozen sweet treat for the start of summer.

In today’s fast-moving culture, what’s groundbreaking today can quickly become yesterday’s news. Whether it’s new products or new messaging around a legacy brand, consumers expect brands to capture their attention in unique, more immersive ways. One such avenue is through the integration of virtual reality (VR) into live brand activations and experiences. This forward-thinking approach isn't just about staying current—it's about setting the standard for immersive, unforgettable engagement. Join us as we explore how VR is transforming the playbook for live brand activations, pushing boundaries, and redefining what it means to connect with consumers in the digital age.

Is TikTok the new Google? Increasingly, consumers are bypassing traditional search engines in favor of social platforms such as TikTok and Instagram when searching for products and services. Consumers, specifically Gen Z, are seeking more immersive ways of discovering content.

Inspira CEO Jeff Snyder contributed to an article in CEO World  Magazine about overlaying personalization with empathy in marketing. In the article, he shares Inspira's efforts in analyzing reputable behavioral learnings with data to drive scalable, creative solutions that can be personalized at the individual level, providing an example with a wine industry client.

Inspira Marketing has recently won three Hermes Creative Awards for 2024, one in Platinum and two in Gold! Check out the campaigns and social platforms below that took home a win:

Video ads aren’t just another marketing tool, they’re a complete game-changer. With its knack for grabbing attention and telling compelling stories, video has a magical ability to turn heads and win hearts (and wallets!). Inspira’s latest infographic breaks down some key reasons why when it comes to creating ads, smart marketers should be doubling down on their video investment.