There are a few things you can always count on during the Big Game: Snacks will be elite. Someone will burn something in the oven. Rivalry banter will be ruthless. And at least one person will claim they are “only watching for the football,” while never once looking up from their phone.
Most brands think they’re doing experiential marketing when they launch an Instagrammable pop-up or hand out free samples at a sporting event. But the truth is: tactics without strategy are just noise. They might create a quick spike in awareness, but it’s rarely anything that lasts.
Café Bustelo has always stood for living life passionately, inviting everyone to sip in the vibrant, magnetic energy of Latin culture, but as the brand prepared to debut a new line of roasts and flavors (Light, Medium, Dark, and Dulce de Leche), the moment called for more than an average product launch. It was an opportunity to extend Café Bustelo’s passionate following beyond its core audience and cultivate genuine relationships with a broader, mainstream consumer base.
Conventional marketing has always focused on the sale, but in today’s world, the wiser investment should be in the relationship that follows. Today’s consumers are armed with more choices and more skepticism than ever before, and while algorithms may know preferences, they don’t earn consumer trust.
International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But playing off some of the biggest trends in coffee culture—cold brew and cold foam—their newest cold foam creamer innovation was unlike any other product on the market, thanks to its two-in-one foaming and creaming technology that makes it easy for anyone to make coffeehouse-quality coffee drinks at home.
Media Contact
Melissa Burns
Director of Marketing & Communications
914-384-0945
mburns@inspiramarketing.com
In 2025, 16,000 videos were uploaded to TikTok every minute. That’s 23 MILLION videos created every day. With an unprecedented amount of content flooding our feed and vying for our attention, we have to ask the question: Are we at peak content?
Bonduelle Foods has been a staple across Europe for 100 years, but since its U.S. launch in 2017 under the Ready Pac Foods brand, it remained virtually unknown. With the explosive growth of fast-casual bowls-forward meals reshaping the food space, Bonduelle saw an opportunity with its new Bonduelle Bistro Loaded Bowls—not just to introduce the ready-to-eat salad bowls and raise brand awareness, but to tap into a crucial consumer insight: people don’t want skimpy salads. They want more. More protein. Bigger crunch. Uniquely flavorful toppings.
We’re all feeling it at checkout. The grocery bill keeps creeping up. Instacart estimates a family of four is now spending between $1,100 and more than $1,600 each month on food. Even the most conservative number represents about a 10% jump from last year.
Inspira is thrilled to have won FOUR awards in Event Marketer's Experience Design Awards, taking home:
- Gold in the Best Mobile Marketing Vehicle (Exterior) category for Blue Diamond Almonds' Bring Your Flavor Tour