What do brands that are universally loved have in common? They’ve invested time, energy, and resources into building strong relationships with their consumers. Just like any lasting relationship, creating a beloved brand requires consistent effort, trust, and a deep understanding of your audience’s needs. The payoff? Long-term brand fans and advocates. Exactly what every brand dreams of.

While in most areas of the country there’s still a few weeks before school begins, most parents have already completed their back-to-school shopping… if they did any at all. Increased costs across the board – from food to insurance – are impacting spend. While Ankura’s 2024 Back-to School Shopping Survey reports that 48% of parents say they spent, or plan to spend, the same as they did last year on back-to-school shopping they believe their dollar just won’t stretch as far. Here’s a look at what parents will, and won’t, be spending on this year.

Inspira Marketing is honored to be recognized as an Inclusive Workplace by Best Companies Group and COLOR Magazine for the second year in a row!

It’s 3 PM…what are you reaching for? Whether it’s crunchy chips, creamy yogurt, or a protein-packed bar, research shows that while consumers crave snacks that that are indulgent and flavorful, they also want to make healthier choices. In fact, almost 60% of consumers pay attention to the amount of sugar in snack foods and 42% seek snacks high in protein to help keep them satiated between meals₁.

Just when you thought you understood Gen Z, there’s another emerging demographic—Gen Alpha—following in its footsteps. Although the youngest in this cohort are still in diapers, the eldest are already brand aware and influencing what their Millennial parents buy. In fact, a recent report from DKC Analyticsfound that 95% of Millennial parents learn about new brands, products, and services from their children, and 49% say they are impacted by their child’s opinions about brands and products.

You may not have realized it, but you’re seeing programmatic ads every time you visit a website, listen to a podcast, or log into an app. In the past, marketers and agencies would have to negotiate each ad buy and rates separately—a very time consuming and tedious process. Today, programmatic Demand Side Platforms, or DSPs, take the manual work out of the equation. Programmatic advertising automates the ad buying process, making it faster and more efficient. Instead of manual negotiations, programmatic platforms use algorithms to purchase ad space in real-time, allowing for precise targeting and optimization.

We’re excited to announce that Inspira Marketing has landed on Event Marketer’s Top 100 IT List for 2024, celebrating top event agencies in the experiential marketing industry. 

Ecommerce is rapidly evolving, with the lines between physical and digital shopping experiences becoming increasingly blurred. In Jeff's most recent feature, Inspira CEO Jeff Snyder shares his insights with CMSWire, highlighting the importance of prioritizing seamless data integration to succesfully personalize marketing in today's ecommerce landscape. 

Travelers have always appreciated the red carpet “you’re a star” treatment. However, in recent years, pampering has moved from a perk to a necessity for modern daytrippers, jet setters, and bleisure enthusiasts.