Life insurance company John Hancock promoted its HealthyFood program with a pop-up marketplace in New York's Grand Central Terminal.
There are pet owners and then there are pet parents, those whose pets have a seat at the table and are served food scrutinized for the source of its ingredients. To reach these discerning consumers and drive trial of its all-natural, Made in the U.S.A. home-style dog treats, Milo's Kitchen is traveling to dog-friendly events and company offices on the Milo's Treat Truck Tour, a sampling activation for dogs. The tour launched at Marina Green Park in San Francisco June 27 and wraps Sept. 7 at Adoptapalooza in New York City.
Snuggle, Sun Products' fabric softener and dryer sheets brand, offered New Yorkers a cozy retreat from the bitter cold on Friday, Feb. 13, with the introduction of the SnugMobile—a tricked out RV designed to generate a whole lot of love just in time for Valentine's Day.
Kicking off a multi-year partnership as official laundry products sponsor of Little League Baseball and Softball, Sun Products' All detergent and Snuggle fabric softener brands activated a game experience and special promotions at this year's Little League World Series held in Williamsport, PA, Aug. 15 to 25.