As experiential marketers, we’ve long understood the value of making one-to-one connections with consumers. By getting closest to the customer, we’re able to educate and engage in ways that some other forms of marketing simply cannot. However, while the value of experiential has always seemed rather intuitive, it has been challenging to quantify its impact to brands. In this infographic, we take a look at consumers’ growing desire for live experiences and why experiential should be part of your marketing mix.

Members of Gen Z have never known the world without the internet, mobile technology, or opinion-influencing peers. And, with the oldest members of the generation turning 22 in 2019, many aren’t even old enough for full-time employment. Still, it’s clear that their tastes are already leaving an indelible mark on the world we live in. Whether it’s food, e-commerce, social media, or video, it’s important to understand where teens are spending their time and which brands they love the most in order tailor our products and services to this emerging demographic.

With American travel consumers starting to value experiences over material possessions, it's been a boon to the travel industry. Many are saving money to go on trips with their loved ones -- or even alone -- and others are willing to pick up a new job just to fund their next adventure. However, research from Expedia shows that no two travelers are the same. Here, we look at American travel consumers across generations to understand how they plan and what they like to do while they're away.

From quick getaways to bucket-list travel experiences, consumers are spending more time and money on travel than ever before. The vast array of online booking sites offering premium travel deals at affordable prices have made it easy for consumers to choose destinations with the tap of a finger. But, it has also forced airlines and hotels to work harder to get - and keep - consumers’ attention.

Since the establishment of the internet nearly 30 years ago, our world has completely transformed. The rise of e-commerce has helped Amazon grow from a small online bookstore to the world’s biggest and most influential retailer, and social media giants like Facebook, Instagram, and Twitter have become engrained in our daily lives. Still, though, technological advancements don’t come without their challenges, and consumers across the globe are speaking up. In this infographic, we take a look at how consumers feel about the digital world and how brands can appeal to these sentiments.

At 83 million strong, Millennials now make up one quarter of the U.S. population. As such a large group, they also represent $200 billion in spending power – the second-most of any generation behind Baby Boomers. Accordingly, it would behoove brands in the financial services industry to cater to this ascending group. However, finances are a touchy subject for Millennials, as evidenced by their feelings about credit cards. Here, we take a look at their behavior and concerns to understand how financial institutions can get Millennials interested in their offerings.

Though not quite as ubiquitous as the NBA or NCAA football, NCAA basketball has a large following in the U.S., with over 58% of the population interested in the March Madness tournament. Whether it’s at the games, at the bar, or at home on the television, brands will be looking to reach these consumers. In order to get the most out their investments, though, brands must have a deep understanding of who these fans really are, what they love, and where they can be reached.

Whether it’s enjoying a mimosa at brunch or a late-night martini, consumers agree that there’s nothing like a well-crafted drink. But, instead of trying to mix the perfect cocktail at home, Americans prefer to leave it to the professionals. Here, we look at on-premise cocktail consumption to discover the emerging marketplace trends and consumer preferences.

In the world of non-alcoholic beverages, Americans are always excited to try the latest, most exciting products – and brands have taken notice. Whether it was sparkling waters, coffees, teas, or anything in between, brands flooded the market with more than 4,000 new product launches in the year of 2018. Here, we take a look at trends from those beverage innovations and what they tell us about the future of the non-alcoholic beverage category.

Is romance dead? By all indications, it may be so. The percentage of Americans planning to celebrate Valentine’s Day has fallen to its lowest level in more than a decade. Only a little more than half of U.S. adults say they plan to celebrate, down from two-thirds a decade ago. But all is not lost -- among those who have been hit by Cupid’s bow, spending is up! Here, we look at how Americans prepare and celebrate one of the biggest consumer holidays of the calendar year.