The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down.
How CPG Brands Can Benefit from the Pop-Up Shop
Sep 9, 2022 4:30:00 AM / by Bobby Johnson posted in Insights, Experiential
The Future of Snacks in 2022
Aug 31, 2022 8:35:19 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food
America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.
We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.
Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.
4 Things Gen Z Hates About the Car Buying Experience
Aug 23, 2022 5:34:21 PM / by Bobby Johnson posted in Insights, Automotive
The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale.
Five Trends to Watch in the World of Esports
Aug 19, 2022 1:27:00 PM / by Bobby Johnson posted in Insights, Sports & Entertainment
Esports are barreling toward mainstream adoption, if they’re not already there, with professional leagues bringing in millions of fans and over a billion dollars.
Gen Z Wants Product Samples and Don't Care Where They Get Them
Aug 17, 2022 4:18:34 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food
Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy.
Can Influencers Tarnish Your Brand?
Aug 10, 2022 7:57:11 PM / by Bobby Johnson posted in Insights, Social Media
Influencers are everywhere and only growing more mainstream. Duke University now has an influencer class at their school that teaches students how to grow their social media platforms, and Kris Jenner is teaching MasterClasses on personal branding.
Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory.
Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand
Jul 15, 2022 1:15:00 AM / by Ann D'Adamo posted in Insights
Agency partnerships are like marriages — you need shared values, clear goals, and strong communication to make them successful. Unless the cultures and personas are clear fits, your partnership might be in for a rocky start.
Why Marketers Should Embrace Their Inner Child
Jul 8, 2022 2:00:00 PM / by Ann D'Adamo posted in Insider, Insights
Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease.
Father's Day 2022: 10 Surprising Holiday Statistics
Jun 14, 2022 11:03:41 AM / by Bobby Johnson posted in Insights, Trend Reports
A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift.