Default HubSpot Blog

How CPG Brands Can Benefit from the Pop-Up Shop

Sep 9, 2022 4:30:00 AM / by Bobby Johnson posted in Insights, Experiential

0 Comments

The pop-up shop has long been a staple of experiential marketing, a way to combine a big brand with a fun, unique adventure the attendees can gush about to their friends. Even better, the temporary nature of pop-ups creates scarcity, and with it a desire to experience something before it's gone. The McRib Effect, to boil it way down. 

Read More

The Future of Snacks in 2022

Aug 31, 2022 8:35:19 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

0 Comments

America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.

Read More

4 Things Gen Z Hates About the Car Buying Experience

Aug 23, 2022 5:34:21 PM / by Bobby Johnson posted in Insights, Automotive

0 Comments

The car-buying experience has always been hit-or-miss for most people, but Gen Z in particular has some pet peeves that dealers need to be aware of if they want to make a sale.

Read More

Five Trends to Watch in the World of Esports

Aug 19, 2022 1:27:00 PM / by Bobby Johnson posted in Insights, Sports & Entertainment

0 Comments

Esports are barreling toward mainstream adoption, if they’re not already there, with professional leagues bringing in millions of fans and over a billion dollars

Read More

Gen Z Wants Product Samples and Don't Care Where They Get Them

Aug 17, 2022 4:18:34 PM / by Bobby Johnson posted in Insights, Trend Reports, CPG, Food

0 Comments

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. 

Read More

Can Influencers Tarnish Your Brand?

Aug 10, 2022 7:57:11 PM / by Bobby Johnson posted in Insights, Social Media

0 Comments

Influencers are everywhere and only growing more mainstream. Duke University now has an influencer class at their school that teaches students how to grow their social media platforms, and Kris Jenner is teaching MasterClasses on personal branding.

Read More

The Psychology Of Color

Aug 5, 2022 12:15:00 PM / by Ann D'Adamo posted in Insights

0 Comments

Did you know the colors you see while you’re experiencing something can greatly affect how well you remember what you saw? And the research shows this effect functions across the entire spectrum, from physiology to psychology, behavior and memory. 

Read More

Avoid a Culture Clash: 3 Ways to Find the Best Agency for Your Brand

Jul 15, 2022 1:15:00 AM / by Ann D'Adamo posted in Insights

0 Comments

Agency partnerships are like marriages — you need shared values, clear goals, and strong communication to make them successful. Unless the cultures and personas are clear fits, your partnership might be in for a rocky start.

Read More

Why Marketers Should Embrace Their Inner Child

Jul 8, 2022 2:00:00 PM / by Ann D'Adamo posted in Insider, Insights

0 Comments

Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease. 

Read More

Father's Day 2022: 10 Surprising Holiday Statistics

Jun 14, 2022 11:03:41 AM / by Bobby Johnson posted in Insights, Trend Reports

0 Comments

A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift. 

Read More