Marketers are natural creative problem solvers, but they’re also just as likely as any other person to occasionally rely on old systems or models out of comfort and ease. 

A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift. 

A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future.

The media often paints a picture of Millennials and Gen Z as frivolous and social media obsessed, but, in reality, they are savvy consumers with billions in spending power. And, as they reach adulthood, their need for – and use of – insurance products is prime for growth. In fact, researchers found that in the next three years Millennials and Gen Z will make significant life changes which include buying homes and cars, having children, and changing jobs or starting businesses. The question is, are insurers prepared to capitalize on these changes?

This Mother’s Day, 84% of U.S. adults will be celebrating their moms or another influential mother figure. While a home-made card is always cherished and appreciated, consumers are expected to spend more than ever to celebrate mom — $31.7 billion, up over $3.6 billion over 2021’s record spending. How will consumers be spending? What does mom REALLY want? And, what’s driving the increase? The ten facts below explain everything you need to know.

After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience. 

The metaverse is arguably the buzziest term of 2022, but there’s still widespread confusion regarding what exactly it is. When polled, only 49.5% of marketing and brand analytics executives expressed that they “somewhat” understood the metaverse. Almost a third share that they’re unsure of it or simply don’t understand it at all. 

It's 2022, and social media is entirely saturated—which means a brand has to work harder to gain consumer attention than it has in the past. Luckily, brands can use a slew of different social media platforms to create a cohesive brand experience for their customers. The key to winning social media in 2022 is spicing it up. Here’s what you need to know. 

As metaverse momentum continues to build through 2022, it’s not always easy to determine what brand marketers should be doing about it today. According to Vantage Market Research projections, the metaverse will be worth $814.2 billion by 2028.

Inspira Marketing Group’s CEO Jeff Snyder recently shared three metaverse marketing next steps with MediaPost to help keep us ahead of the curve. Read his full article here.

The outdoor industry sped up when life slowed down in 2020 due to the Covid-19 pandemic. The sector, which gained momentum due to the initial pandemic shutdowns and social distancing mandates, has demonstrated its ability to sustain that growth in the last several years. 2022 won’t be any different. So, it’s time for a check-in with outdoor industry consumers.