Not only is there a movement towards more customized products for consumers, the case for customized experiences is gaining momentum. The last decade witnessed a rise in individualism, and with this, came the desire for people to stand out. Now, today’s consumers are looking for ways to do so—and customization fits that gap. That’s why they’re seeking out products and goods that allow them to showcase their unique personality, style, and beyond.
Why Customized Experiences Are Gaining Momentum
Feb 21, 2022 10:06:54 PM / by Madison Zoey Vettorino posted in Insights
Infographic: A Peek Under the Hood of the Auto Industry
Feb 16, 2022 9:15:48 PM / by Madison Zoey Vettorino posted in Insights, Automotive
After two years of a pandemic slump, the auto industry is poised for a comeback. Here, we look at predications for 2022, potential challenges, how consumers are shopping for new automobiles, and how to enhance the buying experience.
The Importance of Sampling
Feb 9, 2022 8:33:32 PM / by Madison Zoey Vettorino posted in Insights, Experiential
You’re perusing the grocery store, and there’s a sample station set up inviting you to try a new multigrain biscuit from your favorite snack company. Are you going to meander over to try a sample? And if you enjoy the sample, are you going to purchase the product?
The Customer Journey Is Changing—Here’s How
Jan 26, 2022 4:36:53 PM / by Madison Zoey Vettorino posted in Insights
It’s no secret that new technology and the Covid-19 pandemic significantly impacted the customer journey. The days of the traditional marketing funnel are long behind us — replaced by a loop of micro-interactions. How the journey will continue to evolve is anyone’s guess, but there are a few trends that offer clues about what’s to come.
Infographic: The Empathy Equation
Jan 25, 2022 10:49:19 PM / by Madison Zoey Vettorino posted in Insights
Today’s consumers value empathy in a big way—and they expect brands to demonstrate it. In light of the Covid-19 pandemic, American consumers are re-evaluating their connection to the world around them, and brands are no exception. In fact, the majority of U.S. consumers state that the way that brands respond to the pandemic will influence their future engagement with the company.
Customer Experience Trends To Keep An Eye Out For In 2022
Jan 19, 2022 5:24:51 PM / by Madison Zoey Vettorino posted in Insights
New year, new customer experience trends! 2022 is ushering in a variety of new and emerging customer experience trends, and it’s more important than ever for companies to deliver an exceptional customer experience. Continue reading to learn more about customer experience, why it is vital for a brand’s success, and some emerging trends for 2022.
Here’s How Consumer Behavior Might Continue To Evolve In 2022
Jan 12, 2022 10:11:08 AM / by Madison Zoey Vettorino posted in Insights
Consumer behavior has altered dramatically in the last few years, mainly due to the far-reaching effects of the ongoing Covid-19 pandemic. This evolution doesn’t show any signs of stopping in 2022. Marketers have reason to believe that consumer behavior will continue to experience changes this year. Here’s why—and how.
The Inspiration Equation = How Applying EQ x IQ Unlocks Business Opportunity
Dec 13, 2021 12:04:45 PM / by Andrea Falls posted in Insights
Fast Company notes that “Intellectual Quotient, or IQ, determines our level of reasoning and problem-solving abilities. Emotional Quotient, or EQ, determines our ability to recognize, differentiate, and manage our emotions and the emotions of others.”
Here’s What Marketers Need To Know About Building Brand Equity
Dec 8, 2021 1:09:37 AM / by Madison Zoey Vettorino posted in Insights
Consumer behavior experienced a seismic shift during the pandemic. Consequently, 75 percent of consumers in the U.S. are engaging in new shopping behaviors due to store closings, changing priorities, and even economic pressure.
Here’s How Brands Can Prepare For Holiday Shoppers In 2021
Nov 10, 2021 4:41:21 PM / by Madison Zoey Vettorino posted in Insights
‘Tis the season for holiday shoppers to flood stores and social media feeds to be full of gift suggestions. Buying presents for loved ones in 2021 looks different than in years past, and brands should prepare accordingly.