Matt Cicero recently joined the Inspira team as Group Account Director. Get to know the latest addition to the team in this edition of the Employee Spotlight!
Andrea Falls recently joined the Inspira team as Director of Client Engagement. Get to know the latest addition to the team in this edition of the Employee Spotlight!
According to a study by Event Marketer, nearly three-fourths of consumers state that participating in brand experiences makes them more likely to purchase from the activating brand.
Between stay-at-home orders and the normalization of working from home, the automobile industry was impacted tremendously by COVID-19. But now, there’s reason to be optimistic about the future of the industry. Though 48% of drivers across the globe spend less time driving than they did before the pandemic, the industry is going strong. This year, worldwide car sales are predicted to reach 71.4 million, increasing 7.6 points from 63.8 million in 2020. Here’s everything you need to know about the state of the automobile industry in 2021.
If social media didn't blur the lines between reality and the digital world enough, the metaverse certainly will. The next iteration of the web will revolutionize the way consumers interact with each other—and with brands—and it's coming.
Inspira’s strategic approach to brand experience was highlighted in a recent article in Event Marketer. In the interview, Thomas’ brand manager Michael Jensen discussed how Inspira’s consumer insights formed the foundation for the brand’s “Wake Up to What’s Possible” campaign to honor National Public Lands Day in the Pacific Northwest.
Today’s consumers make a statement by putting their money where their beliefs are. They primarily do this by supporting transparent, responsible brands. Approximately 87% of consumers say they’d purchase from a company that endorses an issue they care about. Additionally, 53% of consumers are willing to pay more to support brands that take a stand on political, economic, and public health issues.
Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021. Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion. Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday.
A massive 67.9% of U.S. marketers will utilize influencer marketing in some capacity in 2021. That number will increase to 72.5% in 2022. Influencer marketing isn’t just buzzy; it’s effective. If your brand wants to use influencer marketing to its fullest potential, selecting the right influencer to promote your experiential marketing campaign is essential.
Each year, Event Marketer’s “It List” highlights the top 100 event marketing agencies across the globe. We’re proud to announce that Inspira has been named to the “It List” for the tenth time in 2021.