Today’s businesses are under the constant threat of competition. Thanks to rapid advances in technology and continually evolving consumer behavior, brands know that they must continue to adapt their products and services in order to avoid disruption.

From connected phone applications and Apple CarPlay to 360º cameras, the automotive industry has seen some amazing technological advancements in recent years. Yet, despite all of the innovation happening to the cars themselves, the auto-buying experience has remained largely the same. While brands in other sectors have made great strides to offer fast, seamless purchase experiences, buying a car can be a fractured experience from the online discovery phase to in-person at the dealership.

As technological advances continue to reshape the world we live in, industries from automotive to financial services are undergoing great change. For the food and beverage industry, it’s no different. Whether it’s the chemical composition of the food that we eat, who is selling it, or where it’s being sold, brands must adapt their offerings to fit the need of the modern consumer. Here, we take a look at four trends that are shaping the future of the food industry.

Whether it’s in the world of food, automotive, or anything in between, advancements in technology have made it such that most businesses are constantly adapting to changing consumer demands. Yet, few categories move as quickly as beauty, where trends come quickly and often recede into the background at a moment’s notice.

Having trouble growing your brand? Combining experiential and influencer marketing strategies might just be what your campaign is missing. Marketers have long segmented events and social, allotting each a distinct budget and entrusting the roles to different teams. But they are even more powerful when combined.

The ways in which we create, consume, and share content are ever-changing, which means that brands must constantly adapt their approach in order to create the most meaningful connections with consumers. Here, we take a look at the rise of user-generated content and the impact that it provides for those who leverage it best.

A native of Lake Carmel, New York, Noelle McKenna recently joined the Inspira team as a Senior Manager on the Planning & Measurement team. To get to know Noelle better, read along in this edition of the Employee Spotlight!

As consumers have come to value experiences over things, travel has seen a significant rise in popularity. As a result, consumers have come to expect more from the hotels they do business with. Whether it's making sure that the technology in each room is commensurate with their standards or looking into the local experiences that the hotel makes available to guests, travelers want more. Here, we take a look at some of the pain points involved in today's hotel experience and how brands can adjust in order to win over the next generation of travel consumers.

We are proud to announce that Inspira Marketing Group has been named one of the best small companies in America by Forbes Small Giants! This prestigious honor was bestowed upon 25 companies that are privately owned, share a commitment to being the best at what they do, provide stellar service to customers, serve their communities, and offer fulfilling, rewarding work to employees.

A native of New York City, Sulush Kidkarndee recently joined the Inspira team as an Accountant. To get to know Sulush better, read along in this edition of the Employee Spotlight!