We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.
2022 Food & Beverage Trends Marketers Need to Know
May 17, 2022 8:30:00 AM / by Ann D'Adamo posted in Trend Reports, CPG, Beverage, Food
Why Sustainability Matters for Brands
May 10, 2022 9:00:00 AM / by Ann D'Adamo posted in Insights, CPG, Health and Wellness, Food
A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future.
Infographic: Consumer Sampling - How Trying Leads to Buying
Apr 12, 2022 4:40:14 PM / by Madison Zoey Vettorino posted in Insights, Infographics, CPG, Beverage, Food
After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience.
How to Reintroduce Sampling to the Post-Pandemic Consumer
Mar 22, 2022 5:58:33 PM / by Jeff Snyder posted in Experiential, Automotive, CPG, Beverage, Food
The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. Read the full article here.