America is busy, hungry, and looking for a moment of peace and comfort. And the data shows that snacking is the perfect affordable little break in a hectic day.

We dove into four major recent studies about the state of snacking in the United States in 2022, and have brought you insights about the past, present, and likely future of packaged snack foods.

Learn what America is snacking on, when they’re snacking, and where they’re buying those snacks.

Everyone knows the importance of product sampling, that’s hardly news. However, a glut of new reports and studies have revealed that Gen Z not only loves sampling, but it plays a large part in why they shop where they shop. Product sampling also has a huge effect on what they buy. 

We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.

A 2021 PwC consumer poll across 22 countries found that more than half of consumers have become more eco-friendly during the COVID-19 pandemic. As a society, we’re increasingly aware of the devastating effects storms, wildfires, and drought have on our everyday lives. We know we need to make changes; however, many people just don’t know where to start. A recent study from Brands for Good found that 41% of Americans were unsure how to live more sustainably. That’s where brands can help – through education, inspiration, and products that make it easy for consumers to take baby steps to a more sustainable future.

After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience. 

The growth of online grocery shopping throughout the pandemic reminded brands that it’s time to invest in online customer experiences. Read Jeff Snyder’s article in Food Dive on how to reintroduce sampling to the post-pandemic consumer. Read the full article here.