During the pandemic, 83% of adults have changed how they get their food and what they eat. And whether it's mobile ordering, pick-up, or delivery, almost half of consumers are trying a new behavior for the first time. What changes are they making in what they eat and how they shop for it? In this infographic, we take a look.
Infographic: Food Shopping in the Pandemic
Mar 2, 2021 10:15:05 AM / by Rob Patterson posted in Infographics, CPG
Infographic: Understanding Runners as Consumers
Feb 3, 2021 1:26:35 PM / by Rob Patterson posted in Insights, Infographics, Health and Wellness
With many consumers avoiding gyms for the time being — or unable to access them altogether — they’re resorting to the great outdoors and makeshift home gym setups to get their exercise in. Running, in particular, has been one of the most popular forms of exercise during the pandemic, with a Trend Insight survey indicating that 61% of fitness consumers have done so in recent months. In this infographic, we take a look at avid runners, their habits, and their needs from a consumer perspective amidst the pandemic.
Infographic: Holiday Spending Sees No Slip
Dec 15, 2020 12:02:48 PM / by Rob Patterson posted in Insights, Infographics
Despite the challenging financial circumstances of this year, the National Retail Federation predicts that holiday sales during November and December will increase anywhere between 3.6-5.2% over 2019. Of course, how that money is spent will change; they also expect online and other non-store sales to grow by 20-30% YoY. Below, we take a look at consumer expenditures, where they’re shopping, and what they’re spending on.
Infographic: Thanksgiving Plans Amid the Pandemic
Nov 20, 2020 11:00:30 AM / by Rob Patterson posted in Insights, Infographics
Amid a year defined by social distancing and the pandemic that brought it, millions of Americans are preparing to celebrate Thanksgiving, a holiday defined by coming together with loved ones to show thanks. However, with cases on the rise across the nation, the CDC has recommended that people avoid traveling for the holiday — casting doubt on plans that were already in place. Below, we take a look at what consumers plan to do for a Thanksgiving unlike any other, where they’ll travel, and how they’ll be taking precautions along the way.
Infographic: Projecting Hotel Trends for 2021
Oct 27, 2020 11:40:57 AM / by Rob Patterson posted in Infographics, Travel & Hospitality
With the complications of the pandemic, it has been a tough year for the travel industry. In spite of the challenges, though, many Americans altered their plans to account for safety and enjoy some time away – and that trend is likely to continue in 2021. For those in the hotel industry, it becomes all the more imperative to understand where consumers’ heads are at in order to make operational adjustments and assuage any concerns they might have. In this infographic, we take a look at what hotel visitors have to say about their plans for travel in the coming year.
Infographic: Understanding Today's Insurance Buyers
Oct 5, 2020 1:18:41 PM / by Rob Patterson posted in Infographics, Financial Services
Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them.
Infographic: What to Expect for the Holidays
Sep 22, 2020 3:54:49 PM / by Rob Patterson posted in Insights, Infographics
Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below.
Infographic: Travel Sees Late-Summer Uptick
Aug 26, 2020 10:36:29 AM / by Rob Patterson posted in Infographics, Travel & Hospitality
According to analysis from Tourism Economics, the U.S. travel economy has suffered over $341 billion in cumulative losses since early March. However, the negative outlook that pervaded in previous months has given way to slight optimism. Travel spending in the week ending 8/15 tallied a total of $12.9 billion, representing a 5% increase from the previous week and the fifth-consecutive week of expansion. Though these numbers are still well shy of last year's levels, it provides some hope for the many Americans looking to get out of town for their next vacation. Below, we take a look at their feelings on flying, the popularity of destinations, and top concerns that persist.
Infographic: The Return to Sports
Jul 29, 2020 3:05:31 PM / by Rob Patterson posted in Infographics, Sports & Entertainment
For the 56% of consumers who reported missing sports a lot during the pandemic, the return of the NBA, NHL, and MLB has been a welcome change. Fans don't just miss their favorite teams; they also miss the traditions and the escape from day-to-day life. Below, we take a look at how consumers filled their time while sports were postponed, their feelings on the return to action, and their sentiment on returning to stadiums when fans are allowed.
Infographic: Auto Purchasing in the Pandemic
Jul 22, 2020 6:04:37 PM / by Rob Patterson posted in Infographics, Automotive
The pandemic has thrown a wrench into even the best-laid of plans this year, and it has greatly affected those looking to purchase or lease a vehicle. As far back as April, nearly four in five consumers were delaying their next purchase due to COVID-19, but we're starting to see glimmers of hope. For brands and dealerships to maintain their market share, though, they'll need to pay close attention to consumer preferences. Below, find out more about the state of automotive purchase process amidst the pandemic.