Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.

Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates.

With April upon us, consumers across the country are getting the itch to travel again. Whether it be an extended road trip or a long weekend, vaccinations and warmer temperatures are providing the optimism to push people to plan vacations. What types of trips are consumers interested in taking, and what do they desire from travel brands? Learn more in this infographic!

During the pandemic, 83% of adults have changed how they get their food and what they eat. And whether it's mobile ordering, pick-up, or delivery, almost half of consumers are trying a new behavior for the first time. What changes are they making in what they eat and how they shop for it? In this infographic, we take a look.

With many consumers avoiding gyms for the time being — or unable to access them altogether — they’re resorting to the great outdoors and makeshift home gym setups to get their exercise in. Running, in particular, has been one of the most popular forms of exercise during the pandemic, with a Trend Insight survey indicating that 61% of fitness consumers have done so in recent months. In this infographic, we take a look at avid runners, their habits, and their needs from a consumer perspective amidst the pandemic.

Despite the challenging financial circumstances of this year, the National Retail Federation predicts that holiday sales during November and December will increase anywhere between 3.6-5.2% over 2019. Of course, how that money is spent will change; they also expect online and other non-store sales to grow by 20-30% YoY. Below, we take a look at consumer expenditures, where they’re shopping, and what they’re spending on.

Amid a year defined by social distancing and the pandemic that brought it, millions of Americans are preparing to celebrate Thanksgiving, a holiday defined by coming together with loved ones to show thanks. However, with cases on the rise across the nation, the CDC has recommended that people avoid traveling for the holiday — casting doubt on plans that were already in place. Below, we take a look at what consumers plan to do for a Thanksgiving unlike any other, where they’ll travel, and how they’ll be taking precautions along the way.

With the complications of the pandemic, it has been a tough year for the travel industry. In spite of the challenges, though, many Americans altered their plans to account for safety and enjoy some time away – and that trend is likely to continue in 2021. For those in the hotel industry, it becomes all the more imperative to understand where consumers’ heads are at in order to make operational adjustments and assuage any concerns they might have. In this infographic, we take a look at what hotel visitors have to say about their plans for travel in the coming year.

Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them.

Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below.