Despite the challenging financial circumstances of this year, the National Retail Federation predicts that holiday sales during November and December will increase anywhere between 3.6-5.2% over 2019. Of course, how that money is spent will change; they also expect online and other non-store sales to grow by 20-30% YoY. Below, we take a look at consumer expenditures, where they’re shopping, and what they’re spending on.
Infographic: Holiday Spending Sees No Slip
Dec 15, 2020 12:02:48 PM / by Rob Patterson posted in Insights, Infographics
Infographic: Thanksgiving Plans Amid the Pandemic
Nov 20, 2020 11:00:30 AM / by Rob Patterson posted in Insights, Infographics
Amid a year defined by social distancing and the pandemic that brought it, millions of Americans are preparing to celebrate Thanksgiving, a holiday defined by coming together with loved ones to show thanks. However, with cases on the rise across the nation, the CDC has recommended that people avoid traveling for the holiday — casting doubt on plans that were already in place. Below, we take a look at what consumers plan to do for a Thanksgiving unlike any other, where they’ll travel, and how they’ll be taking precautions along the way.
Infographic: Projecting Hotel Trends for 2021
Oct 27, 2020 11:40:57 AM / by Rob Patterson posted in Infographics, Travel & Hospitality
With the complications of the pandemic, it has been a tough year for the travel industry. In spite of the challenges, though, many Americans altered their plans to account for safety and enjoy some time away – and that trend is likely to continue in 2021. For those in the hotel industry, it becomes all the more imperative to understand where consumers’ heads are at in order to make operational adjustments and assuage any concerns they might have. In this infographic, we take a look at what hotel visitors have to say about their plans for travel in the coming year.
Infographic: Understanding Today's Insurance Buyers
Oct 5, 2020 1:18:41 PM / by Rob Patterson posted in Infographics, Financial Services
Unlike traditional conversations with insurance agents that occurred either in person or on the phone, today’s insurance buyers have a lot of options available to them throughout the purchase process. While insurance companies rely on their long-time customers for retention, it is the younger generations that represent the largest group of potential buyers. In this infographic, we take a look at the path to purchase for modern insurance buyers in order to understand how to connect with them.
Infographic: What to Expect for the Holidays
Sep 22, 2020 3:54:49 PM / by Rob Patterson posted in Insights, Infographics
Like everything else in 2020, the holidays are going to look a lot different than usual due to the nature of the COVID-19 pandemic. Whether it's changing the travel itinerary, shifting amounts of expenditures, or choosing different channels, consumers are adjusting their plans accordingly. To find out what consumers have to say with regard to their pivoting plans, read along below.
Infographic: Travel Sees Late-Summer Uptick
Aug 26, 2020 10:36:29 AM / by Rob Patterson posted in Infographics, Travel & Hospitality
According to analysis from Tourism Economics, the U.S. travel economy has suffered over $341 billion in cumulative losses since early March. However, the negative outlook that pervaded in previous months has given way to slight optimism. Travel spending in the week ending 8/15 tallied a total of $12.9 billion, representing a 5% increase from the previous week and the fifth-consecutive week of expansion. Though these numbers are still well shy of last year's levels, it provides some hope for the many Americans looking to get out of town for their next vacation. Below, we take a look at their feelings on flying, the popularity of destinations, and top concerns that persist.
Infographic: The Return to Sports
Jul 29, 2020 3:05:31 PM / by Rob Patterson posted in Infographics, Sports & Entertainment
For the 56% of consumers who reported missing sports a lot during the pandemic, the return of the NBA, NHL, and MLB has been a welcome change. Fans don't just miss their favorite teams; they also miss the traditions and the escape from day-to-day life. Below, we take a look at how consumers filled their time while sports were postponed, their feelings on the return to action, and their sentiment on returning to stadiums when fans are allowed.
Infographic: Auto Purchasing in the Pandemic
Jul 22, 2020 6:04:37 PM / by Rob Patterson posted in Infographics, Automotive
The pandemic has thrown a wrench into even the best-laid of plans this year, and it has greatly affected those looking to purchase or lease a vehicle. As far back as April, nearly four in five consumers were delaying their next purchase due to COVID-19, but we're starting to see glimmers of hope. For brands and dealerships to maintain their market share, though, they'll need to pay close attention to consumer preferences. Below, find out more about the state of automotive purchase process amidst the pandemic.
Infographic: Growth in Online Groceries
Jul 17, 2020 11:30:20 AM / by Rob Patterson posted in Insights, Infographics
Online grocery shopping has gained steam in recent years with the likes of Amazon, Instacart, Walmart, and others offering up their services. However, since the beginning of the pandemic, many shoppers who had previously eschewed online grocery shopping have changed their tune. Below, we take a look at shopper habits with regard to online groceries and see which brands have gained the most ground.
Infographic: Differentiating Walmart and Target Shoppers
Jul 1, 2020 12:24:28 PM / by Rob Patterson posted in Insights, Infographics
When it comes to big-box discount stores, Walmart remains on top of the food chain. However, Target has carved out its own slice of the market with its creative branding and unique array of products. For brands that are sold at both Walmart and Target, it’s imperative to understand each retailer’s core consumers in order to win them over. Below, we take a look at the nuances that make them different.