Did you know that Gen Z constitutes nearly a quarter of the U.S. population? This group, born between 1997 and 2012, has garnered quite a reputation for itself. Between their social media usage, unique consumer behaviors, and socially conscious opinions, Gen Z’s contributions are plentiful and varied. In addition to this, Gen Zers are the most diverse generation thus far. It’s fitting that a generation that matured during the rise of the internet has constantly evolving interests that can change at lightning speed. Here’s what you need to know about Gen Z.
Between stay-at-home orders and the normalization of working from home, the automobile industry was impacted tremendously by COVID-19. But now, there’s reason to be optimistic about the future of the industry. Though 48% of drivers across the globe spend less time driving than they did before the pandemic, the industry is going strong. This year, worldwide car sales are predicted to reach 71.4 million, increasing 7.6 points from 63.8 million in 2020. Here’s everything you need to know about the state of the automobile industry in 2021.
Halloween is America’s third favorite holiday, trailing only behind Christmas and Thanksgiving. 65% of Americans plan to celebrate Halloween in 2021. Although COVID concerns impacted participation in 2020, consumers still spent about $8 billion on Halloween costumes, decor, candy, and more. This year, Halloween spending is predicted to reach an all-time high of over $10 billion. Let’s dive into some facts about consumer spending for Halloween, when people begin to prepare, and consumer sentiment around this year’s holiday.
Born from 1997-2012, the oldest of Gen Zs are entering adulthood. With this generation accounting for almost a quarter of the United States population and an ever-increasing amount of spending power, brands need to pay attention. How have Gen Z attitudes and behaviors been shaped by the pandemic over the past year? Learn more in the infographic below.
While the beauty industry has made strides in diversity and inclusion efforts, recent research from Mintel indicates that there's still room to grow. Yes, consumers want a wider range of skin tones, but there's more to it. From showing different ages and body types in advertising, to providing products at an affordable price, let's dive into consumer sentiment around diversity and inclusion in beauty.
Stay-at-home orders, physical distancing, and fear of crowded markets have forced consumers to shop differently. During the first months of the COVID-19 pandemic, online shopping across all categories increased dramatically. Although consumers will continue to shop online for some products and convenience, our research found that consumers will, for the most part, return to grocery stores for their food and beverage needs. Here, we look at how shopping shifted during the pandemic and how they're likely to evolve in the future.
Although consumer behavior had been evolving prior to the pandemic, the crisis prompted a surge in new shopper behaviors. Whether they were unable to find their favorite brands on the shelf or were looking for less expensive options due to changing economic situations, consumers began shifting brands at unprecedented rates.
With April upon us, consumers across the country are getting the itch to travel again. Whether it be an extended road trip or a long weekend, vaccinations and warmer temperatures are providing the optimism to push people to plan vacations. What types of trips are consumers interested in taking, and what do they desire from travel brands? Learn more in this infographic!
During the pandemic, 83% of adults have changed how they get their food and what they eat. And whether it's mobile ordering, pick-up, or delivery, almost half of consumers are trying a new behavior for the first time. What changes are they making in what they eat and how they shop for it? In this infographic, we take a look.
With many consumers avoiding gyms for the time being — or unable to access them altogether — they’re resorting to the great outdoors and makeshift home gym setups to get their exercise in. Running, in particular, has been one of the most popular forms of exercise during the pandemic, with a Trend Insight survey indicating that 61% of fitness consumers have done so in recent months. In this infographic, we take a look at avid runners, their habits, and their needs from a consumer perspective amidst the pandemic.