You have a thorough understanding of Millenials and Gen Zers, but what do you know about Generation Alpha? This demographic cohort refers to people born between 2010 and 2025. Despite their young age, this culturally significant group is already making an impact.  Here, we take a look at how the rise of Gen Alpha will alter how brands create connections with consumers.

Today’s consumers make a statement by putting their money where their beliefs are. They primarily do this by supporting transparent, responsible brands. Approximately 87% of consumers say they’d purchase from a company that endorses an issue they care about. Additionally, 53% of consumers are willing to pay more to support brands that take a stand on political, economic, and public health issues.  

A massive 67.9% of U.S. marketers will utilize influencer marketing in some capacity in 2021. That number will increase to 72.5% in 2022. Influencer marketing isn’t just buzzy; it’s effective. If your brand wants to use influencer marketing to its fullest potential, selecting the right influencer to promote your experiential marketing campaign is essential.

As far as brand activations are concerned, bigger is not necessarily better. Smaller, local events are gaining momentum—and harnessing the power of local events could prove beneficial to your brand. 

In the last year and a half, the COVID-19 pandemic has infiltrated nearly every facet of life. Events were no outlier. In the United States, when the initial outbreak occurred in March/April 2020, a significant portion of the country went into quarantine or began sheltering in place. This resulted in shuttered businesses, events postponed for the foreseeable future, and social distancing measures. 

What pops up when you refresh your Instagram feed? Scrolling through the app used to consist of looking at static images and reading the caption underneath.  There was no need to have your volume on. Now, marketers have to work harder to capture their consumers’ attention.

Content has shifted from static images to animated graphics and video, often accompanied by audio.  The shift towards audio/video on Instagram was even cemented by Head of Instagram Adam Mosseri. In June 2021, Mosseri announced that Instagram “is no longer a photo sharing app.”  While Instagram once appealed to just one sense--sight--it now appeals to two. 

Experiential marketing is in a constant state of evolution, and few people have their finger on the pulse quite like Max Lenderman. With a myriad of experience building purpose-centric marketing campaigns that help companies create meaningful relationships with consumers,  Max  demonstrated the value of empathy in marketing campaigns, making brave decisions, and not merely keeping an  eye on the future of the industry, but helping to craft it. 

At this time last year, families with children across the United States were preparing for a school year unlike any other. With classes being conducted remotely, getting technology and work station setups in place was the top priority. This year, it appears that a return to in-person schooling is in order. As families ready themselves for a return to school that more resembles years past, what will their shopping lists look like?

Born from 1997-2012, the oldest of Gen Zs are entering adulthood. With this generation accounting for almost a quarter of the United States population and an ever-increasing amount of spending power, brands need to pay attention. How have Gen Z attitudes and behaviors been shaped by the pandemic over the past year? Learn more in the infographic below.

With summer now in full swing, travel is on the agenda for consumers across the globe. In fact, research from YouGov indicates that 77% of global consumers are planning to travel in the next 12 months. While this is welcome news for the travel and hospitality industries after the losses suffered during the pandemic, the reality is that some consumers are much more eager to venture out—and apt to spend—than others.