A comprehensive survey by the National Retail Federation found that 76% of Americans will celebrate Father’s Day in 2022. That means roughly 196 million adults will be shopping for pop, scouring internet and brick-and-mortar retail stops for the perfect gift. 

We all know that consumers are always looking for new… new flavors, new innovations, and new brands. According to the latest research into 2022 food trends, flavor, function, and sustainability are driving beverage innovation. Here are five key trends we’re seeing in the market.

In 2012, Colorado and Washington became the first two states to legalize the recreational use of cannabis. Since then, eight more states (and the nation of Canada) have adopted similar measures and 33 states have passed legislation allowing for medical use of cannabis. Many expect that federal legalization will come within the next ten years, which means that the cannabis industry will only continue to grow in size and revenue.

In the past decade, there has been a massive shift in consumer behavior. Instead of buying things, consumers are increasingly choosing to invest in experiences. If there’s any doubt, just think about the massive popularity of engagements like Refinery 29’s “29 Rooms” or the Museum of Ice Cream.