After years of leaning into performance marketing, the landscape is once again shifting to in-person experiences. According to 2023 Forrester research, more than three-quarters of marketing executives are returning to experiential marketing to educate, engage, and build trust with consumers.

Music festivals, such as Coachella and Lollapalooza, and food experiences, like the New York City Wine & Food Festival, are a natural fit for brands and prime opportunities to build brand love.

Here, we look at how consumers feel about events and the impact that participation has on brands.

After years of pent-up demand, car shopping is back. According to Mintel, 40% of US consumers are looking to purchase a new vehicle in the next year.¹ Although S&P Global Mobility reports that brand loyalty is on a rebound since it’s 8-year low in 2022, a recent Cars.com survey found that 75% of its website users said they were undecided on a make or model, signaling an opportunity for brands to gain new consumers.² In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits.

With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we've summarized some of the session's really grape (we mean, great) data.

Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand. 

Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.₁ 

Juneteenth is here, and while it is a time to celebrate it’s also a sobering reminder of the work still to be done.

The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives. 

In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!

April is Financial Literacy month, the perfect time to explore how financial literacy is more important to consumers in 2023 than ever before.

March 3rd is Employee Appreciation Day, when companies recognize and appreciate the efforts of their team members. It’s an important day, and if you employ or lead any kind of team, this day should have your attention.