After years of pent-up demand, car shopping is back. According to Mintel, 40% of US consumers are looking to purchase a new vehicle in the next year.1 Although S&P Global Mobility reports that brand loyalty is on a rebound since it’s 8-year low in 2022, a recent Cars.com survey found that 75% of its website users said they were undecided on a make or model, signaling an opportunity for brands to gain new consumers.2 In our latest infographic, we explore which brands remain top-of-mind for consumers, the electric vehicle landscape, and key digital shopping habits.
Infographic: Start Your Engines The Resurgence of Car Shopping in the US
Jan 18, 2024 3:07:06 PM / by Inspira Marketing posted in Infographics
Infographic: Millennial & Gen Z Perceptions: The Wine Industry
Nov 29, 2023 3:38:48 PM / by Inspira Marketing posted in Infographics
With more choices across the drinks spectrum than ever before, Millennials and Gen Z are foregoing wine for other options. Our latest webinar, Uncorking Potential: Strategies for Enticing Millennials and Gen Z to Wine, offered insight into these elusive consumers and how to effectively engage them, and below we've summarized some of the session's really grape (we mean, great) data.
Infographic: Store Brand vs. Your Brand: Where Thrifty Consumers Save and Splurge
Oct 11, 2023 3:33:27 PM / by Inspira Marketing posted in Infographics, Trend Reports
Though inflation continues to slow, consumers are still looking to save at the grocery store. Store brands might be the answer for some, but brand loyalty is still a factor. Check our latest infographic about how consumers are feeling about their dollars and your brand.
Infographic: Top Tips to Plan Your Marketing Event This Summer
Jul 26, 2023 6:44:51 PM / by Bobby Johnson posted in Infographics
Summer is in full bloom, and interest in attending summer events in 2023 is bouncing back. In fact, 81% of attendees surveyed plan to spend as much or more on live events/experiences in summer 2023 than they did in 2022.1
Infographic: Advancing Black Businesses this Juneteenth
Jun 19, 2023 7:00:00 AM / by Bobby Johnson posted in Infographics
Juneteenth is here, and while it is a time to celebrate it’s also a sobering reminder of the work still to be done.
Infographic: Moms Are Worth the Money: 2023 Mother’s Day Trends
May 10, 2023 6:38:19 PM / by Bobby Johnson posted in Infographics
The economy may be sluggish, but that hasn’t stopped consumers from showing their love and appreciation for the special women in their lives.
Infographic: How Brands Can Deliver Recipe Inspiration
May 3, 2023 10:30:00 AM / by Ann D'Adamo posted in Infographics
In our newest infographic, we’re looking at what consumers want to add to their diet and what they want to avoid. We also examine how marketers can capture their attention–and most importantly, their appetite!
Infographic: Is Inflation Boosting Financial Literacy?
Apr 6, 2023 6:00:00 PM / by Bobby Johnson posted in Infographics, Financial Services
April is Financial Literacy month, the perfect time to explore how financial literacy is more important to consumers in 2023 than ever before.
Infographic: Employee Appreciation Day is Not Optional
Mar 1, 2023 3:55:41 PM / by Bobby Johnson posted in Experiential, Infographics
March 3rd is Employee Appreciation Day, when companies recognize and appreciate the efforts of their team members. It’s an important day, and if you employ or lead any kind of team, this day should have your attention.
Infographic: Consumer Sampling - How Trying Leads to Buying
Apr 12, 2022 4:40:14 PM / by Madison Zoey Vettorino posted in Insights, Infographics, CPG, Beverage, Food
After two years of pandemic purchasing , tangible hands-on sampling is gearing-up to enhance the consumer buying experience.